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Unicorn in the News
Unicorn Solutions continues to make headlines in leading industry publications worldwide. For additional information about Unicorn Press Relations, please email Unicorn Press Relations.

2003 Press Coverage  |  2002 Press Coverage  |  2001 Press Coverage

2003

Unicorn CEO Writes Article for DM Review Magazine: "Semantic Information Architecture: Creating Value by Understanding Data"
October 2003

Unicorn CEO & Founder Zvi Schreiber published an article in DM Review Magazine dealing with the importance of a semantic architecture. His article is one of the first to explore the importance semantics in such a mainstream data publication. Schreiber writes: "Semantics inspires a vision in which data carries unambiguous business meaning that can be accurately found, aggregated and used without prior knowledge of the data's specific format. A semantic information architecture offers a structured way for forward-thinking enterprises to start to realize benefits of semantics in their IT."
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Unicorn Raises $6,000,000 in Second Round
September 16, 2003

Unicorn Solutions, provider of enterprise information management solutions, announced that it has closed a Series B financing round totaling $6 million led by existing investors Bank of America Equity Partners (BAEP) and JGV, with Apropos and Intel Capital also participating. Edward McCaffrey, BAEP’s Chief Investment Officer, said, “Bank of America continues to believe that Unicorn’s semantic information management represents one of the best practices for Global 1000 and public sector enterprises, enabling them to increase agility and reduce IT costs. We see this as a long term investment in the leader of a new software category.”
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Unicorn Solutions Seals Series B with $6M
Sept 16, 2003
Unicorn Solutions, a provider of data-infrastructure technology, closed $6 million co-led by Bank of America Equity Partners (BAEP) and Jerusalem Global Venture (JGV) with participation from Apropos and Intel Capital.
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Information Management Systems Company Unicorn Raises $6M in Second Round
Sept 16, 2003
New York-based Unicorn Solutions, a developer of information management systems, today announced that it closed a second financing round totaling $6 million. In a separate announcement, Unicorn disclosed that Edward McCaffrey, BAEP's Chief Investment Officer, would be joining the company's Board of Directors.
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Unicorn System v2.5 Launched
May 29, 2003
Unicorn Solutions, a provider of strategic platforms for managing enterprise information assets, announced it is releasing the latest version of its Unicorn System. The Unicorn System is a revolutionary platform for managing enterprise information assets – including legacy data, databases and message formats – all of which are based on data semantics, commonly defined as a consistent business understanding of data. Moreover, the Unicorn System has been successfully deployed at a number of Global 100 enterprises, many with semantically incompatible databases and message formats. Recognizing that today's enterprises are faced with the difficult challenge of managing vast amounts of data, Unicorn continues to improve upon its information asset management portfolio. This new release enables organizations to build on their existing IT data infrastructure and reduce the time and costs associated with laborious data maintenance. Integrated capabilities include information modeling, data semantics and meta data management.
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Unicorn Cited as XML Data Conversion Company
May 12, 2003
In an article entitled "Next Best to a Sure Thing," Globes journalist Gilad Nass investigates the merits of entrepreneur-in-residence versus incubator models within venture capital firms. He refers to Unicorn as one of two companies working on data conversions, specifically regarding XML.
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Unicorn Staff Writes Article for EAI Journal: "Active Information Models for Data Transformation"
May 2003
Unicorn Software Architect Joshua Fox published an article entitled "Active Information Models for Data Transformation" in the May 2003 edition of EAI Journal (recently renamed BI Journal). The article discusses the challenges facing enterprises - regardless of size - as a direct result of the data management data integration issues involved. Fox analyzes the drawbacks in today's EAI systems and presents the idea of a Central Information Model providing "a neutral semantic view" as a way of ensuring accurate data transformation scripts. Through the introduction of a comprehensive Data Integration Project methodology, he enables readers to concisely understand the manner in which both large and small projects can be rolled out. Fox concludes by stating, "For data to go beyond the silo walls of a single application to full cross-application sharing in a smooth, automatic manner, semantics must be formally expressed, then linked to the data. The central information model works with EAI systems to provide coherence for data semantics, allowing data to become information."
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"Web Services Gain Corporate Following"
April 7, 2003
In this Economist Intelligence Unit article about Web Services, the author cites Unicorn Solutions as a vendor with a track record of providing quick and substantial return on investment: "In order for web services to work, companies must standardise certain procedures and terms used by their various software applications and database repositories. But the payoffs can come quickly. With help from Unicorn’s web services-based technology ... the [customer] firm was able to meet shipment dates, boost efficiency and trim losses."
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"Web Inventor's Semantic Web is No Sure Success"
April 2, 2003
This article describes the Tim Berners-Lee's vision of a Semantic Web as discussed at the 2003 PC Forum in Arizona, an event in which Unicorn CEO Zvi Schreiber was invited to participate as a panelist. "The Semantic Web is going to happen," said Zvi Schreiber, CEO and founder of New York-based Unicorn Solutions. "But you need the killer applications."
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Unicorn Staff Writes Article for Web Services Journal: "Semantic Discovery for Web Services"
April 2003
Unicorn Software Architect Joshua Fox and Product Manager Joram Borenstein published an article in Web Services Journal regarding the problems surrounding service discovery, particularly in terms of WSDL and UDDI. "The comprehensive adoption of a truly dynamic discovery of Web services may ... be delayed." The authors conclude that only a semantic layer serving as a foundation will these Web Services technologies provide real value: "Without a semantic infrastructure to form the backbone of the UDDI Registry, semantic inconsistency will prevent the large-scale adoption of active Web services adoption. The ongoing decentralization of Web services will make this problem increasingly acute in the coming few years. Formalization of the semantics in Web services is a step toward automated UDDI discovery and the fulfillment of the Semantic Web vision."
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Unicorn Solutions Prominently Featured in Esther Dyson's Release 1.0: "Models and Consequences"
February 20, 2003
Esther Dyson's popular monthly newsletter devoted its February 2003 issue to the topic of ontologies, taxonomies, and hierarchical models, otherwise known as "the more complex world of entities that have precise and interdependent relationships." In this issue, Unicorn featured prominently in a number of tables and in an in-depth interview with Unicorn CEO and Unicorn customers: "The user problems Unicorn encounters and addresses are incredibly simple, and incredibly deep," Dyson writes. Moreover, Dyson also cites benefits she heard during interviews with a number of Unicorn customers: fewer data transformation code errors, increased project scalability, the ease with which a model can be compared in comparison to an SQL script, and the improved work relations between programmers and business analysts as a direct result of the former now being able to update applications via a central ontology model.
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Unicorn Company Profile: "Speaking the Language of Data": "Unicorn is a lesson in perseverance."
Winter 2003
Tornado Insider dedicated three pages to Unicorn Solutions in their Winter 2003 issue, focusing on the product offerings, customer successes, and an extensive interview with Unicorn CEO Zvi Schreiber. Writer Tania Hershman explains that "Companies are becoming increasingly aware that managing all their data is critical to the success of their business, from keeping the supply chain running smoothly and avoiding inventory mistakes to remaining competitive in terms of customer relations," thereby summarizing the market in which Unicorn is achieving its successes. She goes on to state: "This is a field called Data Semantics. In the business context, Unicorn's software acts as middleware, brining all the information together automatically without humans having to spend precious time examining each database to see what's there."
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2002

Semantic Applications Create Real Value Today
November 15, 2002
Information Week magazine featured a letter ("Semantics Today") by Unicorn's CEO, Zvi Schreiber, in response to a previously published article having to do with data semantics and the Semantic Web vision ("The Next Web," October 14, 2002). "While the full vision of a semantic Web may be years away, as members of a World Wide Web Consortium Semantic Web working group, we're seeing applications of semantics creating value in enterprises today. We've worked with companies this year, using semantic models to rationalize disparate data sources into one body of information."
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Unicorn Cited in XML.com as an Enterprise-Oriented Semantic Integration Company
November 6, 2002
Michael Denny's article on ontologies and ontology products ("Ontology Building: A Survey of Editing Tools") cites Unicorn as one of the pioneers in the area of semantic data integration, stating, "the enterprise-oriented products have mostly started out as data integration tools like those from Unicorn Solutions." "Evolving from semantic network notions, modern ontologies are proving quite useful. These structured depictions or models of known (and accepted) facts are being built today to make a number of applications more capable of handling complex and disparate information. They appear most effective when the semantic distinctions that humans take for granted are crucial to the application's purpose. With databases virtually all of the semantic content has to be captured in the application logic. Ontologies, however, are often able to provide an objective specification of domain information by representing a consensual agreement on the concepts and relations characterizing the way knowledge in that domain is expressed. This specification can be the first step in building semantically-aware information systems to support diverse enterprise, government, and personal activities."
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Unicorn Commercializes Semantic Web Initiatives for Global 1000 Data Management
November 2002
"The ideas pioneered in the Semantic Web Initiative of the W3C are now being commercialized by companies like Unicorn Solutions. The first generation products based on semantic technologies will address internal data management issues being faced by the Global 1000, and the second generation is poised to impact e-business interactions between companies. The nature of our interaction with the web and the core processes of e-business will be transformed and greatly simplified by some of these new technologies."
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Venture Reporter Magazine Names Unicorn a Top 100 Company: "It's the kind of solution executives are likely to embrace"
October 2002
"Unicorn Solutions isn't setting out to solve a longstanding problem that technology can fix but rather solve a problem that technology itself has caused. Specifically, this startup is ... helping executives to consolidate information gathered in different programs and different formats, and letting those programs talk to one another, making it possible to see on just one display what a sales force and engineering group that may be using different software are doing. The need for [the Unicorn System] makes perfect sense. [Companies] have to worry about integrating and rationalizing applications, and that needs to happen without, as Schreiber said, 'having to re-engineer the entire company.' It's the kind of solution executives who want to avoid another tech buying binge are likely to embrace."
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Unicorn Solutions Noted in CIO Magazine
"Doing It with Meaning: Innovation and Products in the Vanguard"
August 15, 2002
"Semantics-based integration technology is being pioneered by a variety of software companies, including ... Unicorn Solutions. Semantics integration tools are considered by analysts and industry players to be a kind of middleware that thinks." This special edition of CIO Magazine dedicated to "The Integration Imperative" highlights a number of data integration issues critical to Unicorn's customers and it is no surprise that Unicorn is mentioned as a leading semantic data integration tool.
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Unicorn User Interface Highlighted in Java's Swing Sightings Site
August 2002
The Unicorn System user interface is highlighted on the official Java Swing Sightings website as a "good example of what is possible with Swing." It " has a technology that understands enterprise data by relating obscure data formats to standard business vocabulary. Unicorn's product ... is an Active Repository & Thesaurus for enterprise data which uses a Business Model as a unified lens onto the thousands of data formats (schemas) found in the average enterprise and automates translation between the formats."
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"A Single Coherent Enterprise View"
March 25, 2002
Unicorn CEO & Founder, Dr. Zvi Schreiber, was quoted in a Business Week Reader's Report in response to an article by Tim Berners-Lee: "The good news about the Semantic Web is that, in addition to the consumer applications mentioned, adding structure and meaning to information will in time bring trillions of dollars of savings to businesses worldwide. Today, the majority of the world's corporations suffer from inherent business inefficiencies due to a lack of "semantics" that can unite hundreds of incompatible data sources into a single coherent enterprise view."
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Unicorn Raises $2.7 Million, Establishes NYC Headquarters
March 20, 2002
Unicorn Solutions, Inc., a leading provider of strategic enterprise data integration solutions, today announced that it has extended its Series A Preferred financing round with an additional investment of $2.7 million. The Company also announced that it has opened New York Offices as its International Headquarters and U.S. Base of Operations.
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Information Firm Unicorn Solutions Gets $2.7 Million
March 20, 2002
Unicorn Solutions, Inc., provider of strategic enterprise data integration solutions, has extended its Series A Preferred financing round with an additional investment of $2.7 million. Other terms were not disclosed, but are unchanged from the earlier $6.1 million Series A Preferred investment announced in late 2001. The extension officially closed in February 2002. Participating in this investment extension were existing investors JGV (lead investor), Intel Capital, Bank of America Equity Partners, and others. Funding will be used for sales and product rollout.
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XML Journal Editor-In-Chief Touts Unicorn as Unique XML Schema Mapping Tool
January 2002
Unicorn was named by the Editor-In-Chief of XML Journal as one of the most interesting companies to be working in the ontology space. The Editor specifically noted the XML Schema mapping functionality that the Unicorn System enables.
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2001

Unicorn Named A Top 10 Seed Portfolio Company for 2001
November 2001
Unicorn was named by the Venture Capital Deal Watch of IPO.com as a Top 10 Seed Portfolio company for the year 2001. With a total seed round of $6.1 million, Unicorn has received investments from JGV, Intel Capital, Bank of America Equity Partners (BAEP), Israel Seed Partners, Apropos, Tecc-IS, and various individual private investors.
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Unicorn Named A "Hot 10 Start-Up" for 2001
October 2001
Unicorn has been named one of the Top Ten European start-ups of 2001 by Infoconomist Magazine. Infoconomist boasts that "Unicorn has ... sophisticated technology to address a real business need. "Unicorn has developed software that, through a process of modelling and mapping data relationships, allows automatic data transformation and integration. Unicorn's integrated development environment is currently in beta testing and due for release in 2002. It allows the creation of a single information model, or 'dictionary', that captures the meaning and logic underlying disparate data sources and formats, be they relational databases, EDI files or CRM applications. This then allows for on-the-fly data transformations which will be used to target specific pain-points. Unicorn is headquartered in New York and is incorporated in the US, with Research and Development in Israel.
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Unicorn Receives Investment from Intel Capital
October 10, 2001
Unicorn Solutions, Inc. provider of advanced information integration products, today announced it has received investment funding from Intel Capital. Intel Capital's investment is part of a seed round of $6.1 million led by JGV announced earlier and provides Unicorn with funding for the development and roll out of its product suite for unifying enterprise information. Financial details were not disclosed.
Unicorn's flagship product suite allows companies to unify incompatible information assets into a single coherent resource. Anticipated applications include the internal modeling of complex enterprises and their varied information resources as well as creating models which streamline integration with supply chain data initiatives such as RosettaNet. According to Unicorn Founder & CEO, Dr. Zvi Schreiber, "Unicorn has identified a significant opportunity to improve the information integration process of the high tech supply chain. The additional investment from Intel Capital will allow Unicorn to advance its technology offering and accelerate release of its products."
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Unicorn Closes Seed Round of $6 Million
October 3, 2001
Unicorn Solutions Inc., pioneer of the next generation in information integration, today announced it has closed its initial financing round of over $6 million extending the preliminary closing of $3m announced earlier. JGV led the round. According to Unicorn Founder & CEO, Dr. Zvi Schreiber, "This round gives Unicorn the resources to complete the roll out of the Unicorn System and to bring it to market worldwide. In addition, JGV extends the Company's network of contacts with the Global 1000 -- all of which have a strong need for more coherent access to their information asset."
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Unicorn Solutions Tops Off $6 Million Seed Round
October 3, 2001
Unicorn Solutions Inc., founded on 01/01/01 by Zvi Schreiber and Rannen Meir, is pioneer of the next generation in information integration in which information can be accumulated, managed and utilized entirely independently of disparate underlying data formats. The Company is currently rolling out the Unicorn System, which realizes this vision. Through the computer- aided creation of a central model, the Unicorn System allows companies to drive efficiency strategically by turning disparate sources of data into a single coherent body of information.
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Unicorn Announces Seed Round of $6 Million
October 3, 2001
Unicorn Solutions Inc., pioneer of the next generation in information integration, today announced it has closed its initial financing round of over $6 million extending the preliminary closing of $3m announced earlier. JGV led the round. Commenting on the round, Shlomo Kalish, Founder of JGV, said, "Unicorn, with its unique technology and experienced management team is poised to solve a $15 billion a year problem of integrating information from disparate data formats." Yoni Hashkes, Managing Partner at JGV, will be joining Unicorn Solutions' Board of Directors. Hashkes commented, "Companies are today limited in their ability to integrate their internal information repositories. Those that do approach this daunting task are relegated to using Stone Age tools. Unicorn ... will revolutionize this field."
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Information Integration Pioneer Raises $6 Million
October 3, 2001
Jerusalem-based Unicorn Solutions Inc. said Wednesday it has raised just over $6 million in a first round of financing led by JGV. Israel Seed Partners and two unnamed strategic partners also took part. No valuation was given but Israeli venture capital industry sources put the pre-money valuation at around $6 million. Founded in January, Unicorn claims to be a pioneer in the next generation in information integration. The funds will be used to complete the rollout of the company's flagship product and to bring it to market.
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"Schreiber is Worth Watching"
March 21, 2001
Integrating data in business systems is an increasingly difficult task, and even new approaches based on the XML data language have their limitations. One big problem is that integrating data can only be done on a point-to-point basis. For example, a company can integrate financial data from a subsidiary to a parent, but needs a separate link each time it wants to join the data with other parts of an organization. Unicorn says it has devised a new approach that would tackle the problem on an enterprise-wide basis and help slash data integration costs. "Many people are working on this problem," says Zvi Schreiber, founder and chief executive. "But we are taking a fundamentally different approach. We see the big systems integrators and enterprises as potential customers." The stealth company says little more about its new approach, and will only have betas available later this year. But Mr. Schreiber is worth watching. Last March he sold Tradeum, a B2B technology company he founded, to VerticalNet for $500 million in stock.
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Infrastructure Tech Firm Unicorn Gets $3 Million Seed
March 16, 2001
Unicorn Solutions, a company developing data infrastructure technology that is operating in stealth mode, said it has raised $3 million in seed funding from Israel Seed Partners and JGV. Other investors included Apropos, British Fund Tecc-IS, and individual investors. Michael Eisenberg, a general partner at Israel Seed Partners, joins Unicorn’s board as a result of the investment. Unicorn said the financing would be used for technology development and hiring research and development employees. Zvi Schreiber of Tradeum and Rannen Meir founded Unicorn Solutions in January 2001.
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Unicorn Conjures Up $3 Million in Seed Funding
March 15, 2001
Unicorn Solutions, a company that develops technology for managing and integrating corporate data, received $3 million in seed funding led by Israel Seed Partners and JGV. Dr. Zvi Schreiber and Rannen Meir founded Unicorn in January. Schreiber was formerly founder and CEO of Tradeum, which created a software platform for trading of direct goods, long before the term B2B was coined, the company claims. Tradeum was sold to VerticalNet in March 2000 for $500 million. Unicorn co-founder Meir was formerly with AccessGear working on security and data management issues related to e-commerce. Unicorn said it will use the funds toward recruiting for its research and development team. The company said it took only three weeks to conclude its seed funding round. "This round proves that even in the current environment, a compelling technological concept with a vast potential market can attract top-tier venture capital," Schreiber said in a statement.
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Unicorn Solutions Raises $3 Million Seed Round
March 15, 2001
Unicorn Solutions Inc said it closed a $3 million round of seed funding from Israel Seed Partners and JGV. Other investors include British Fund Tecc-IS, Apropos, Unicorn founder Zvi Schreiber and an undisclosed handful of what the company described as "highly experienced private investors." Unicorn said it is creating a "comprehensive architecture for the next generation of data infrastructure" and has identified an "innovative approach" to managing and integrating corporate data. The company said the round took three weeks from start to finish. "This round proves that even in the current environment, a compelling technological concept with a vast potential market can attract top-tier venture capital," Schreiber said. "We are very excited by the network of contacts and credibility provided by our seed investors." Previously, Israel Seed was the lead investor in Tradeum Inc, a company founded by Schreiber and sold to VerticalNet for $500 million.
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